Merchants of Cool

I was really surprised by this video. I had no idea that all of these TV stations were owned by just a few companies. I was not so surprised to hear that MTV and Comedy Central were owned by the same company because they seem to target the same audience and feature the same type of "characters" (the "mook") but other companies seem to own channels that span a wide variety of age groups. I had also never really thought about how marketing companies find out what is "cool". The cycle of things being "cool" seems so much more clear to me now. I had never really thought about how something is marketed basically until it is dead.